Design Approach

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project summary

Organizations have a need to communicate to stakeholders their positions on issues and make audiences aware of their products and services. Many times the communication need, such as a Web site, is triggered by a change of strategic direction or a new offering.

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Project scope

Defining the scope of the project is a critical step. One of the most common frustrations with Web projects is scope creep. By creating a well-defined project scope plan that outlines specific activities and deliverables, along with specific timelines that are realistic.

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architecture

The Architecture/Wireframes provide a detailed view of the content that will appear on each page. Although they do not show any actual design elements, the wireframes provide a guide for defining content hierarchy on the page.

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Visual Deisgn

Once the blueprint for the site has been defined through the creation of the sitemap and wireframes, the next step is to create a visual style. The overall visual style will most likely be determined by the visual brand of the organization; the goal being to connect the Web with all other forms of the organization’s communications.